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ABOUT US

GREAT NUDE MAKEUP

Our Story

“Why there isn't any curated nude tone makeup brand that feels luxe but is accessasible?”

It started from a simple idea - I wanted to buy into makeup brand that created effortless nude toned makeup all year round not only limited editions that brand's would come out with

I also wanted to do things differently, working in the industry I saw it all the bad and the ugly but I also met amazing people who were passionate about beauty like me and who wanted to do things differently - more eco, cruelty-free and more empowering to women that are the main customers of beauty products.

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HOW ARE WE DIFFERENT?

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HIGHEND FORMULAS

Our formula compete with the high-end alternatives. Our unique Ethereal Glow eyeshadow 3d shimmer shade and our Lip glosses are drenched with lip hydrating Squalene and Vitamin E.

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VEGAN & CRUELTY FREE

We love our pets so why wouldn't we respect all animals the same? Our formulas do not contain any animal derived ingredients and we do not test on animals.

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1% DONATED CHARITY

We are women owned, beauty passionate company who wants to help all women to reach their potential this is why we donate 1% of our website profit.

OUR PACKAGING

We want to make sure our packaging has a luxury feeling to them, but also think about the earth we live in. That is why we try to when it is possible to have refillable packaging.

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ETHERIAL GLOW* 

We create unique shades. Our eyeshadow palettes contain an Ethereal Glow* shade that is 3d sparkle shimmer with two tones of colour. For example our palette Love Letter contains a shade called Lover that is a dreamy pink with golden shimmer that has multidimensional feel to it.

OUR VISION

We want to be the Nude brand of makeup and at the same time have positive impact on the beauty community as well as do charity work especially helping women in developing countries.

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